Avenue 8
I built and led the brand marketing team at Avenue 8, transforming the real estate brokerage into a luxury brand. My work helped attract top agents from San Francisco to New York, LA, and Palm Springs — repositioning the company from a tech-focused platform into a customer-facing experience.
Brand Identity & Website
Led strategy and creative direction for new brand identity and complete website redesign.
New York Market Launch
Developed launch strategy and led campaigns (OOH + print) for market expansion.
New York Office Creative
Art directed and produced photoshoot of new NYC office.
Photography: Nicole Franzen