Permanent Collection
I lead Brand for Permanent Collection, a line of homeware and objects made in collaboration with celebrated designers and artisans. Each piece is small-batch and made with natural materials — which means the brand storytelling needs to be equally considered. My role spans communications strategy, social media, seasonal campaign direction, and original photography that captures the beauty and intentionality behind each product.
Brand & Communications Strategy
Lead ongoing communications strategies across channels, including product launches and editorial features.
Photography: Justin Chung
Social Media Strategy & Management
Develop and manage Instagram strategy and content.
Creative Direction & Production
Art direct and produce seasonal brand photoshoots; shoot original photography for product launches and ongoing content.
