Warby Parker
As one of Warby Parker's early employees, my role encompassed far more than "Social Media Manager" could ever capture. Over five years, I built the brand's social presence from the ground up while collaborating across teams to shape Warby Parker's look, voice, and storytelling.
Warby Parker Class Trip
Led marketing and social media for a 14-month mobile retail tour across 15 cities. Traveled full-time with the tour for six months, managing all content creation, local partnerships, and brand collaborations with Ford and American Express. Produced editorial storytelling that documented the experience and drove grassroots engagement.
Social Media
Built Warby Parker's social media presence from the ground up. Launched new channels, developed owned content franchises that continue today (Warby Blue, Warby Barker), and created campaign strategies for product launches, retail openings, collaborations, and activations. Led all content creation and grew the content team.
